Singing Tweets
Here's an idea that I think has been built on the success of the recent Old Spice campaign.
We were all impressed with the YouTube responses to Twitter and Facebook commentary that was customized and timely.
Here, Orange are providing a similar version by turning Tweets into a singing tweetgram (all a user needs to do is finish a tweet with #singingtweetgram)
A cute idea that will no doubt trent well, but unfortunately it doesn't quite have the same humor and unpredictability as Old Spice.
What do you think?
